The program will be held from 15 February – 15 March 2021 and will involve 37 secondary in Kuching, Samarahan and Serian. This program aims to promote and restructuring RCC image branding, scholarship and build engagement with the school management. In order for us to create and establish a brand image for Regal City College, we must have an official slogan and song. Slogans are supposed to be the highlight of brand image and be memorable. It is believed that a phrase with meaning strikes more of a chord with the customer than just the brand name alone because a good slogan not only gives the customer a commitment but tells them what the brand stands for. Meanwhile, official song involve emotions, pride for the college especially among the students and staffs. Thus, this program aims to encourage the participants to be more creative in creating official slogan and song for RCC and enhance their thinking skills.
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