Diploma in Marketing

DIPLOMA IN
MARKETING

(R/342/4/0172)(03/26)(MQA/FA7913)

Duration: 2 Years

PROGRAMME OVERVIEW

This programme is designed to equip students with marketing knowledge and skills to solve marketing problems in a systematic manner.

The students will be exposed to the marketing process, the marketing mix, marketing strategy and ways to manage customer relationships in ways that also benefit the organization and its shareholders.

CAREER PROSPECTS

  • Advertising
  • Customer Service
  • Management
  • Marketing & Sales

PROGRAMME OUTLINE (TOTAL CREDITS: 90)

MPU Compulsory Subjects:

  • Etika Professional
  • Pengetahuan Insaniah
  • Latihan Insaniah
  • Pengajian Malaysia 2

Programme Core Subjects:

  • Advertising and Promotion
  • Consumer Behaviour
  • Introduction to E-Commerce
  • Marketing Communication
  • Customer Service
  • Quantitative Analysis

Core Subjects:

  • Financial Accounting 1
  • Financial Accounting 2
  • Foundation English
  • Business Communication
  • Management Fundamentals
  • Business Mathematics
  • Business Statistics
  • Business Law
  • Personal Development
  • Human Resource Management
  • Fundamentals of Finance
  • Entrepreneurship
  • Information System
  • Marketing Principles
  • Microeconomics
  • Macroeconomics
  • Industrial Training

ENTRY REQUIREMENTS

SPM:
3 credits in relevant subject

UEC:
3 Grade B in relevant subject

RCC:
Relevant Certificate

Compulsory subjects:

  1. SPM must pass Bahasa Malaysia, History & English